MARKETING

Marketing & Promotion.

Cargo Digital focuses on marketing and promoting your digital releases with all relevant media partners. From Label of the Month campaigns to Deluxe Editions, from exclusive pre-listenings to video premieres Cargo Digital is keen to making your releases visible to all music lovers.

iTunes


Example: Phillip Boa & The Voodooclub
(Cargo Records; March 2012)

– Artist banner on iTunes

– Digital-only single with digital booklet and bonus tracks

– iTunes-exclusive Deluxe Edition with bonus tracks and digital booklet

– Album and Video ID promoted on Musicload startpage, blog, newsletters and facebook

– Exclusive free track only available on Musicload

Marketing

Exclusive iTunes Edition
Example: Waterdown (Uncle M, 2012)

iTunes

Genre Highlight on Deezer
Example: Kadavar (This Charming Man)

Deezer

Price Campaign on 7digital
Example: Shearwater (Sub Pop)

7digital